The registered Trademark helps you build trust, a sense of uniqueness, and goodwill for the business you operate in customers’ minds. The customer starts associating quality associated with your goods or services with your Trademark.
The registered trademark becomes an intangible asset for the owner. The owner can sell, assign, franchise the registered trademark, which can fetch value in the long-term.
One you get your trade mark registration is done with government, it becomes your intellectual property. It is company recognition on ownership of the brand. Trademarks are often noted by way of ™, or ® if registered. The owner gets the right to exclusive use of the trademark in respect of the goods or services its business provides. A registered trademark can be pledged as a security to secure loan facilities. Trademark is an intangible asset thus can be sold, licensed or assigned.
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